SoFi CEO’s $1 Million Stock Purchase Signals Confidence Amid 43% Decline
SoFi Technologies CEO Anthony Noto acquired 56,000 shares worth approximately $1 million on March 2, 2026, as the fintech's stock languished 43% below its all-time high. The open-market purchase, executed at a weighted average price of $17.88 per share, represents a bold contrarian bet during SOFI's 32% year-to-date slump.
Trading volume surged 26% above the three-month average following the disclosure, with shares closing at $18.39 before extending gains after hours. The MOVE coincides with bullish analyst sentiment - JPMorgan and Citizens Financial set price targets above $30, implying nearly 75% upside from current levels.
Noto's transaction carries particular weight as it involves personal capital rather than compensation-linked grants. His direct ownership now exceeds 11.6 million shares, reinforcing institutional confidence after SoFi surpassed $1 billion in Q4 2025 revenue.
